This approach means moving away from these statements to begin to wonder about what trends of society are reflected in each program. Examples of this approach include activities that tend to find reasons about what the psychological cause of production of pleasure in humans against certain images. What is that factor which enables that delight in the public? What kind of expectation seeks to shape each agenda judging by exposing? Of course the answers to typical questions from this approach are not never definitive (none of the approaches, as we shall see, offers that possibility). 3) Level 3: Contextualism media typical question: what are the effects of the media on society? It is the third type of approach in complexity and consists of asking and see how those direct and indirect, visible and invisible influences of the media in society products. These influences can be imitative type (repetition of advertising slogans) or type of ideological influence, for example of one that is evident in the verifiable increases in sales of those products that are advertised on TV and many other situations. Although exploration under this type of approach will be far closer to unique and objective answers, the reflection thereon open us a panorama of work with students to help understand the media phenomenon from an unusual perspective. 4) Level 4: Global Contextualism typical question: given our society and the interests that it govern what paper? that meet the media including them as part of society and not as foreign to her objects). . It’s a more complex interpretation and resides in linking the productive system of an era (capitalism) with consequent society and the media products, which is also considered from this stance as a logical and expected consequence dice interests that motivate them (is it possible to generate another form of artist with incidence in new structures of feeling in capitalist society whose culture is traversed almost in its entirety by the value of the merchandise?).1 The novelty of this perspective with respect to the previous ones here has to do with consider the media as an integral part of society and not as a mere reflejador agent or impersonator of the same.